Beauty Beast Clothing Japan. Growing up we were told to sit pretty and quiet because Prince Charming would always be there to swoop in and save the day if we needed him. Yamashita established BeautyBeast in 1990.
Both the woolen and worsted industries in Japan originated as a product of Japans re-established contact with the West in the early Meiji period 1850s-1860s.
It took until 2002 before the brand really started to expand all over Japan.